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For Immediate Release…
Product Launch Book Hits Target
New Novel Reveals Humorous SIde of Female Geeks
Readers'
Comments: "High Tech Product Launch"
Readers' Comments: "Looking
for Mr. Butterfingers"
Readers' Comments: "From Idea
to Launch at Internet Speed"
PRODUCT LAUNCH BOOK HITS TARGET
Mountain View, CA, April 22, 2003 - High Tech Product Launch, by
Catherine Kitcho, has been a hot-selling business book since 1999
and is in its fourth printing. This hardcover book is a comprehensive
marketing and management guide for launching any type of product
or service to the market, based on proven techniques of the author.
From its first printing, sales have exceeded expectations; the book
has sold in more than 16 countries around the world and has been
translated into Chinese. Product managers, entrepreneurs and marketing
professionals have purchased this book, and have found it to be
a time-tested, realistic guide that serves a gap in the marketing
book category: product launch.
The book is being used as a text for MBA marketing courses by more
than six universities around the world. Several companies have adopted
the process from the book across their entire organization, including
Ericsson, Nortel Networks, and Eloquent.
High Tech Product Launch was targeted for the marketing professional
responsible for launching products. The sales and widespread adoption
of this book prove that not only did this book hit that target,
but has gone on to become a classic marketing book that can be used
in any company, for any type of product or service, in any type
of market.
The book is available from the Pele Publications website at www.pelepubs.com.
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NEW NOVEL REVEALS HUMOROUS SIDE OF FEMALE
GEEKS
Mountain View, CA, April 12, 1999 - It's not easy being a female geek.
You're judged by your brains, never beauty (outer or inner). The stereotype
is that you are plain, studious, boring or serious. And if you were
a geek 15 or 20 years ago, you were usually the only female in the
classroom or in the company - and constantly under scrutiny. Yes,
female geeks are usually surrounded by men, but many find that it's
a challenge to develop romantic relationships with men because of
the stereotype.
"Female geeks are very complex people", says Catherine Kitcho, author
of Looking for Mr. Butterfingers, a new novel due for release on April
30th. "We have a lot of interesting sides, and a sense of humor. You
have to." Her novel is a romantic comedy about Jackie, a divorced
engineer who buries nuclear waste for a living. Frustrated with trying
to meet men in singles bars or at work, she tries videodating to meet
the man of her dreams. Set in San Francisco in the early 1980s, the
story covers Jackie's journey to overcome her negative "geek" self-image,
and to find her ultimate mate - Mr. Butterfingers. Through videodating,
she encounters many wacky men stuck in the "Me" decade of the 80s,
including: Stan, the banker who puts ketchup on sushi; Mark, the bisexual
schoolteacher; and Fred, the horny Italian slumlord. In the end, Jackie
must also make a painful choice between her career and her newfound
mate - just like the real world.
There is definite authenticity in this tale. "I really was a scientist
investigating nuclear waste disposal sites, I did work for NASA managing
science payloads for the Space Shuttle, and I did meet my husband
through videodating," Kitcho says. "I have lived the life of a geek
from the time I was in college. And over the years, I have met a lot
of other female geeks who have equally interesting stories to tell."
Catherine Kitcho believes that woman scientists and engineers have
been underrepresented in fiction and film. Her mission is to change
that. Looking for Mr. Butterfingers features a female engineer, and
so does her screenplay, Parallel Lies, which is a drama set in Silicon
Valley. "My goal is to get Hollywood interested in these projects,"
she says. "The movie Contact was a step in the right direction in
featuring a woman scientist. But we need more. Most women I know are
tired of the same traditional roles that women play in movies and
TV: teachers, artists, lawyers, nurses and secretaries. I think it's
also important to demonstrate to young women and girls that science
and engineering are desirable professions for women. How better to
do that than in books, movies and television?"
You can order a copy of Looking for Mr. Butterfingers from Catherine
Kitcho's website at: www.pelepubs.com. And,
cross your fingers, someday it may be featured in a theater near you!
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Readers' Comments: "High Tech Product
Launch"
What a great book! Our firm specializes in launching and re launching
technology companies and I am buying several copies to use as tutorials
for our new employees. Thanks for writing the first book that I
ever found that's dedicated to this subject.
Karen See, Abovo Marketing Group, Atlanta, GA
I finished reading your book on High Tech Product Launch and thought
it was great. I really like the fact that you had a section on positioning
which is so important and one of the first things we emphasize in
planning for a successful launch.
Sabrina Horn, CEO, The Horn Group, San Francisco, CA
I asked a fellow marketing director if she had read "High Tech Product
Launch". I told her, "Hey it's a great book, I even took it with
me on my vacation to Maui last month". Yep, I sat there on the beach
or on the hotel balcony reading that book. And the cover...WOW.
Fantastic. I hope to see this book used as a textbook. It holds
information that has taken most of us years to gather. Very good.
Thank you for providing your peers with a very valuable guide.
R.H., Director of Product Marketing, San Jose, CA
I recently read (and continually reference) your book. With 15 years
product engineering experience, this is the first time that I've
been exposed, formally, to this side of the product process... I
didn't know what I was missing! I think you've done a fabulous service
by writing this book. Thanks for a great book.
L.F., Product Engineering Manager, Chicago, IL
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Readers' Comments: "Looking for
Mr. Butterfingers"
"It's like an American version of Bridget Jones's Diary, except
funnier. Loved the plot twists and all the quirky men."
Lisa, 30-something, Los Angeles
"I've gone out with these guys! I can really identify with Jackie,
the main character. Women engineers do need love, too!"
Janice, 42, Silicon Valley
"I started reading page one and couldn't put it down until I had
finished the whole thing. Funny, realistic, thoroughly entertaining."
Anne, 79, San Diego
"What a hoot! Easy to relate to this book - for women or for men."
Marie, 30, Atlanta
"The look at videodating was particularly interesting, and it's
hilarious to read."
Kelly, 28, San Francisco
"Funny book and a great love story, too! Can't wait for the movie
version."
Melanie, 48, Dallas
"I'm a baby boomer guy, and loved it. Took me back to my dating
days. Laughed all the way through."
Jack, 47, New York
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Readers' Comments: "From Idea to
Launch at Internet Speed"
"From Idea to Launch at Internet Speed is an indispensable
reference for anyone who works on new products - from original concept,
through the development cycle, and all the way through market launch.
This book will help you make the key decisions, formulate effective
strategies and business models, and manage the process from end
to end. It's the book that no new product guru should be without."
Britta Steele, Chief Marketing Officer, Strategic Commandos
"This book is an important tool for managers involved in all
stages of product development. It presents several systematic, almost
algorithmic discrete steps that will enable companies to transcend
the cloud of confusion almost invariably surrounding initial presentation
of novel ideas or products…I recommend a careful reading of
this book for decision-makers bringing new ideas to market - including
the non-profit, technical and scientific arenas."
Martin Risk, R&D Chemist, Weis Biotech
"In the early stages of a startup, there are only a few people
available, but they must understand all of the criteria required
and pitfalls to avoid as they begin to organize the company and
launch the first product into the marketplace. The company can't
afford to miss the open window, but the product must also satisfy
the customer's needs and be priced accordingly. From Idea to Launch
at Internet Speed provides a complete guideline for the successful
launch of a startup company, and allows the founders and management
to completely understand the customer needs and requirements, and
to put necessary plans into action. This book is great!"
Randall S. Young, Chairman, Board of Directors, Applied Process
Technology, Inc.
"Ms. Kitcho has written a winner. Highly readable and filled
with the insights, tools, and CD-ROM templates that can be put into
immediate use by anyone tasked with identifying, developing and
launching profitable new products and services."
Richard Strong, Chief Strategist, Strong and Company
"From Idea to Launch at Internet Speed should be THE desk
reference for every marcom and product manager. It is an excellent
resource!"
Paula Romeo, Marketing Communications Program Manager, Synopsys
"This book serves as a practical guide to launch a product
from the ground up. The pages are filled with tools and examples
critical to new product management."
Andrew Luan, Director of Business Development, Metricom
"You did it again, and just in time to help me navigate our
way through vital company decisions as we are beginning to experience
enormous demand for our new product, such as: Should we partner?
Rework our business model? Rethink our budget? You offer excellent,
current advice. Thank you! I am going to chain your new book to
my palm pilot.
Wendy Verlaine, VP Marketing Communications, Alameda, CA
"This book is a must read for the marketing professional.
Defining and delivering the ideal product requires a keen understanding
of the market environment and your target customer at every step
in the development process. Catherine Kitcho has articulated this
remarkably. Often, there is a "build it and they will come"
philosophy which leads to rework, missed market opportunities and
many times, the death of a company.
Mike D. Merrill, Product Marketing Manager, Alventive, Inc.
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