The Launch Forum Archive
Volume 1 Number 1: "Internet Frenzy"
Volume 1 Number 2: "The Launch Calendar"
Volume 1 Number 3: "Product Launch for Small Businesses"
Volume 1 Number 4: "From Idea to Launch at Internet Speed"
Volume 1 Number 5: "New Product Portfolios"
Volume 7 Number 1: Trends 2007
Volume 7 Number 2: The State of Customer Service Today
Volume 7 Number 3: Constant Innovation
Volume 7 Number 4: PR and the Web
Volume 7 Number 5: Customer-focused Marketing
Volume 8 Number 1: 2008 Trends
Launch Pad Monthly Newsletter - Past Issues
The Launch Pad is a monthly opt-in email newsletter written and distributed by the Launch Doctor.
Here at the website, you can read past issues.
September 2003, Launch Teams
October 2003, Telemarketing
November 2003, Customers ARE Your Business
December 2003, Internal Marketing
January 2004, Launch Planning
February 2004, Customer Profit Value
March 2004, Determining What's New
April 2004, Sales versus Marketing
May 2004, Competitive e-telligence
June 2004, Launching a Company
July 2004, Public Relations
August 2004, The SOHO Market
September 2004, Online Launch Centers
October 2004, White Papers
November 2004, Marketing ROI
December 2004, Due Diligence for New Product Ideas
March 2003, Crafting Messages
April 2003, Launch Processes
May 2003, Market Strategy
June 2003, Launching Services
July 2003, Partnering
August 2003, Marketing Plans
Presentations:
"Too Many Choices, Too Little Time... - Choosing
the Most Effective Marketing Programs during Launch", a presentation
by Catherine Kitcho to the Northern California Business Marketing Association,
July 28, 1999.
Business Articles:
Business Plans
Growth and Change
How to Hire a Consultant
Managing Teams
Overcoming Arrogance
Strategic Alliances
Selling to the SOHO Market
Press Releases:
PRODUCT LAUNCH IS NOW A CRITICAL BUSINESS PROCESS, SAYS CATHERINE KITCHO
Press Release Archives:
Shorter Time to Market for New Products
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