|
|
|
High
Tech Product Launch -
Second Edition
by Catherine Kitcho
Product launch has become a critical business process for any company
today. The accelerated pace of product development, the push to
get to market sooner, and the focus on profitability require a new
set of marketing and project management skills. In this second edition
of High Tech Product Launch, Catherine Kitcho builds upon the launch
fundamentals of the first edition by providing an updated set of
launch best practices needed to succeed in today’s dynamic
economy.
ISBN: 1-929936-04-4
Softcover, 259 pages, $29.95
This comprehensive guide to launch addresses the entire launch process,
and the techniques presented in the book can be used to launch any
type of product or service. Some of the new and updated topics in
the second edition include:
•
Conducting analysis of the customer, competition, and the
overall market
• Using web intelligence techniques to support market
analysis
• Developing key messages and how to use them in market
materials
• Finding the right market strategy for the product
• Identifying the best set of marketing programs for
the launch
• Managing launch budgets and schedules
• Building cross-functional launch teams
• Setting up an online launch center
• Launch process improvement
|
Order
Your Copy Today!
|
|
